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Fueling Growth, Connecting Industries

Imrooz delivers top-tier raw materials, market-leading consumer goods and, driving Pakistan’s industries forward.
Partner with us to scale and succeed.

Learn More
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hero_2
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Fueling Growth, Connecting Industries

Imrooz delivers top-tier raw materials, market-leading consumer goods and, driving Pakistan’s industries forward.
Partner with us to scale and succeed.

Learn More

Explore our Services

Delivering quality and innovation across industries since 1949.

Industrial Raw Materials

Imrooz has been a trusted supplier of quality industrial raw materials across Pakistan. Through our subsidiaries, Atherton & Imrooz and Imrooz Traders, FIM, ARPL we offer indenting services and ex-stock trading. Our portfolio serves sectors like Paints & Coatings, Personal Care, Food & Pharmaceuticals, Textiles, Agro Pesticides, Construction, Fishing, and more.

Indenting Services

Connecting clients with over 35 global principals.

Ex-stock Trading

Importing, warehousing, and distributing materials.

Industries Served

Paints, Food, Pharmaceuticals, Agro, Construction, and more.

Consumer Goods Distribution

Through our subsidiary Tarseel, we provide comprehensive FMCG distribution services. With exclusive rights to renowned international brands and a nationwide logistics network, Tarseel ensures efficient market delivery.

Exclusive Brands

Energizer, Schick, Spontex, Astonish.

One-Window Operations

From import to retail shelves.

Nationwide Reach

Presence in over 25 major cities.

Music & Media

EMI Pakistan, the country’s oldest and largest music label, is a subsidiary of Imrooz. We are the custodians of over 55,000 tracks and 3,400 contracted artists, leading both local and international digital distribution.

Heritage Catalog

Over 55,000 tracks preserved.

Diverse Genres

Classical, Sufi, Pop, Film, and more.

Digital Leadership

Global digital and electronic music distribution.

Our History

Founded in 1949, Imrooz is one of Pakistan’s oldest business houses, with a diverse portfolio of businesses, ranging from the trading of Industrial Raw Materials, Representation of Overseas Companies, Consumer Product Distribution to Music and Broadcast Monitoring and Media Intelligence.

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1949

Imrooz starts as a small company shipping goods from West Pakistan to East Pakistan (now Bangladesh).

1961

Imrooz acquire the Pakistan interest of G. Atherton & Co., a 100 year old Liverpool based company, which had offices in India and Pakistan. To merge both houses, a new entity Atherton & Imrooz is formed. This company then goes on to specialize in representing quality foreign Industrial Raw Material Manufacturers.

1967

A joint venture with Horlicks, UK, sees establishment of a factory to manufacture milk foods for the first time in Pakistan.

1972

A new business of the Import, Warehousing and Distribution of Industrial Raw Materials started by Imrooz: Industries serviced are Personal Care Household, Paints Coating, Food Pharmaceutical, Textiles, Agro Pesticides, Tobacco, Fishing and Leather.

1985

The Milk business is spun-off under a separate management structure, but still within the extended family.

1994

Imrooz acquire over 90% shareholding of EMI (Pakistan) Limited, the country’s oldest and largest music company and a member of the EMI Music worldwide conglomerate. First Imrooz Modaraba, is floated on the Karachi Stock Exchange. It is one of the 500 companies quoted on the Exchange. Imrooz Modaraba is voted one of the top 25 […]

1995

The Directors of Imrooz become one of the founding directors of The Citizens Foundation (TCF), a not-for-profit civil society organization that wants to construct and manage purpose built schools in less privileged areas all across Pakistan.

2000

The Milk business decides to invest in a state-of-the-art milk powder factory under a technology agreement with Niro A.S. the Danish world leader in such plants.

2005

Imrooz enters the FMCG distribution area with exclusive representation of prestigious international consumer product brands.

2011

Imrooz is the main driving force behind the formation of COMP (Collective Organization for Music Rights in Pakistan) under the guidance of WIPO (World Intellectual Property Organization) and CISAC (International Confederation of Societies of Authors and Composers).

Career Opportunities​

At Imrooz, we provide a dynamic and supportive environment where individuals can grow and succeed. Join us to be part of a legacy of excellence and innovation.

Currently there are no opportunities. Check again later.

More about Imrooz​

Imrooz attributes its success to its commitment to the welfare of its people, strong work ethics, and dedication to its business ventures. These beliefs serve as the foundation for all of its endeavors.

The Citizens Foundation

Imrooz social responsibility drives its passion from the belief that real progress is achieved through investing in people. It is from this philosophy, that...